Brainstorm. Design. Demo.

What is Pace Mobile App Design Contest?

The Pace Mobile App Design Contest 5.0 is based on the popular hackathon. Participants form teams to create a concept mobile application using any tool (e.g., or a scripting/programming language (e.g., HTML5) and demonstrate it to the audience and the judging panel. Prizes are awarded based on judges' expert opinion.


What is a concept mobile application?

A concept mobile application is an interactive prototype software application accessible via smartphone, tablet or desktop and has the look-and-feel of a mobile application but may or may not have the programming logic to perform the associated features. It can be operated using links that go from one screen to the other.


What is a hackathon?

A hackathon (also known as a hack day, hackfest or codefest) is an event in which computer programmers and others involved in software development, including graphic designers, interface designers and project managers, collaborate intensively on software projects. (Source: Wikipedia)

View full rules


Only Pace University students are allowed to participate in the hackathon (from 9:30 a.m. to 6:00 p.m). Registered participants will form teams of 2 to 4 students. All teams must be comprised of students from at least two different Schools or Colleges at Pace University (i.e. Lubin School of Business and Seidenberg School of Computer Science & Information Systems). At 6:00 p.m. each team will have 3 minutes to demonstrate their mobile application.


a.    Name of the app*

Come up with a unique name for your app.

 b.   Idea*

Describe your app idea/concept in 300 – 400 words and submit it in a Microsoft Word document. Write what this app is about, who is your target audience, how are you helping the app user, etc.

 c.    Persona/User/Avatar*

The presentations have to be based on a persona/user/avatar. Create a brief description of a typical user say “John Smith” or “Jane Doe”. Include details like name, background, gender, occupation, likes-and-dislikes and any other useful information. Use a story while presenting, tell the audience about what your user/persona was looking for and how using your app helped remedy their situation.

 d.   Paper sketches

Submit paper sketches during the “Brainstorming and sketching” phase to the organizer Nikhil Kalyankar created .

 e.    Tweet pitch

Create a 140 character pitch for their app and tweet it by tagging @PaceElab.

 f.     Prototype weblink*

Submit a URL of the app. Online tools provide URLs but if you are designing the app using a scripting/programming language then use a hosting server. Pace University provides free webhosting for HTML, CSS and JavaScript apps on

*Use the following link for submission:


No avatar 100

Nikhil Kalyankar

Judging Criteria

  • Solves a problem
  • Viable business
  • Easy to use
  • Innovative features
  • Aesthetic appeal